By physically tracing the Consumer Journey of each mobile device, we are able to define the precise positioning of users and therefore their proximity to precise points of sale or events.
Proximity Targeting and Behavioural Retargeting
With this system it is possible to deliver a mobile display campaign by defining the target with parameters such as:
age and gender
localization
interests
recently visited places
purchasing habits
type of installed apps
native language of the smartphone
global coverage of services
Campaign typologies
Application downloads
An advertising campaign dedicated to the promotion of an App locally, with the possibility of defining with maximum precision the target to which to propose the download.
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