By physically tracing the Consumer Journey of each mobile device, we are able to define the precise positioning of users and therefore their proximity to precise points of sale or events.
Proximity Targeting and Behavioural Retargeting
With this system it is possible to deliver a mobile display campaign by defining the target with parameters such as:
age and gender
localization
interests
recently visited places
purchasing habits
type of installed apps
native language of the smartphone
global coverage of services
Campaign typologies
Store Tracking
Promotional campaign that allows you to monitor the users present in your point(s) of sale and those present in competitor's points of sale, excluding their employees. Once the target of potential users who do not frequent the client company's point of sale has been defined, geo-localised display campaigns are delivered to these users to incentivise them to go to the client company's point of sale with various promotional actions dedicated to this new target of potential customers.
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